Leader's Afternoon: Creating a Competitive Organization

In difficult competitive times it is essential that organizations evaluate their ability to compete for business. This requires that they constantly analyze alternative market offerings as well as features that are designed into their products or services that can attract customers more strongly than competitive offerings. The requirement to consistently conduct such research means that organizations must set up a process for environmental screening, technology assessment, and customer feedback analysis that is capable of informing management of redirections that need to be made in the structure of their product portfolio.

This workshop describes the best practices that are designed into competitive organizations to establish product qualities that are attractive to customers. Examples are presented of processes to monitor the competitive environment, evaluate customer feedback and make distinctive choices about product portfolios that will attract customers.

Mr. Watson will first describe a best practice approach to competitive product analysis and present examples of how organizations build these practices into work processes. In the second part of the workshop participants will conduct a self-assessment of their own organization’s capacity to compete and identify gaps that can be addressed using these best practices.

The workshop will be divided into two sessions with a coffee break at the intermission.