Mari-Liis Štrik-Ott

ABOUT THE PRESENTATION
REACH QSAR Service: from science to service with quality innovation.
Molcode’s technical team consisting of experts from different areas like molecular design, bio- and environmental technology created Molcode Toolbox®– an unique software for the prediction of a wide range of experimentally unknown values of properties of compounds including physicochemical, biological, ADME-Tox, ecological pathways/ecotoxicity and adverse drug effects. The number of the developed models exceeded all other available software. But customers were hard to find. The marketing strategy had to be revised.

What was wrong with the market or product? What needed to be done differently? How was award winning service - REACH QSAR Service® brought to the testing market? How focusing on quality and innovation allowed the company to provide its service from Finland to Japan?

ABOUT THE SPEAKER
Mari-Liis Štrik-Ott is a Commercial Director of Molcode AS where she has been responsible for developing REACH QSAR Service®. Before that she has worked for some of the biggest chemical industry companies in Estonia as quality manager. Her speciality is European chemical safety law – REACH.
Mari-Liis has graduated from University of Tartu where she studied Environmental Technology. At the moment Mari-Liis is pursuing MBA degree at the same university in Entrepreneurship and Technology Management. Her research focuses on the market and entry models selection for innovative products.

Molcode AS won Quality Innovation Award among Estonian Private Enterprises in 2012. The Award was granted for the QSAR methodology that enables to cut down the animal testing.