Krista Tuulik

ABOUT THE PRESENTATION
Management of HEI: quality management through value based management.
The importance of organizational values is probably known for everyone, but the possibilities how to implement the organizational values and run the organizations according to the values are not so clear. Every UAS in Estonia has described its values in homepage or in development plan. At the same time, Estonian higher education system is changing and transition to the new evaluation system of HEIs is being launched. In Europe, accreditation has been widely adopted for external quality assurance in higher education since the 1999 Bologna declaration. One of the aims of the Bologna declaration was to create a European dimension in quality assurance with comparable criteria and methods. Different accreditations emphasize processes and trends, also numerical criteria, which are inherent to quality management. On the other hand, value based management is emphasized to be the most appropriate management method throughout the world. Flexibility and “soft” values are appreciated in value-based management. In the management science, quality management (QM) and value-based management (VBM) are often being opposed, on the grounds that the first is process-based and the second is human–based. In real world the HEI’s managers must use both tools to achieve the organization’s goals and positive results from accreditations. Our presentation gives a brief overview of the rectors’, vice-rectors’ and quality managers’ opinions of potential problems in connecting organisational values and assessment criteria. We also analyse the values of Estonian UAS’s and values and compare their accordance to the assessment criteria.

ABOUT THE SPEAKER
Krista Tuulik is currently working as the Rector of Estonian Entrepreneurship University of Applied Sciences. She started her academic career in 2008 joining the same institution as a vice-rector for academic affairs. Before that she had dedicated the first fifteen years of her professional life to the hotel and restaurant industry in Estonia and defended her PhD in 2007 in management sciences at Estonian Business School. While joining the academia she realised that the quality issues are a complex issue that is worth thorough investigation. That is the reason why she joined one of the first quality trainings of EFQM carried out for academic society in 2009. After that quality assessments became a real devotion for her. In 2010 she was an expert of transitional evaluation process of Estonian Higher Education Quality Agency in Business Administration study group, in 2012 she participated as an expert on institutional accreditation of Lithuanian higher education and in 2013 she became a junior expert of Institutional Evaluation Programme of Romanian universities carried out by European University Association.