Wan Seon Shin

ABOUT THE PRESENTATION
Development of A Premium Quality Index using TRIZ
A premium quality index, called PQI, has been developed for measuring market reputation of product quality. PQI, which consists of product quality, sensible quality, and brand image, was designed based the principles of TRIZ (Theory of Inventive Problem Solving) in order to assess diverse functional characteristics of the product. This approach attempts to strengthen quality improvement linkage between the customer’s survey and the problem solving ideas. The index has been applied in comparing the premium quality levels of two leading smart phone brands. Producer’s expectations on PQI have been also investigated to illicit the gaps over consumer’s perceptions in the case study.

ABOUT THE SPEAKER
Wan Seon Shin is Professor at Systems Management Engineering Department of SungKyunKwan University, South-Korea. Since 2002, he has been Head of Quality Innovation Center. Prof. Shin will be next chief of Korean Society for Quality Management (2014-2015).
Prof. Shin graduated with Ph.D. University of Oklahoma, U.S.A in 1987.
He has published many books about leadership and quality management.